Who is PGCRC?

The state of Maryland has a network of 24 Family Support Centers in 14 counties that offer free, educational and health-related services to parents and their children

Prince George’s Child Resource Center’s mission is to help create healthy and nurturing environments for children by supporting their families and educating their caregivers

Each year the Resource Center provides family support services to over 1,500 families and training to over 2,000 child care providers, parents and human services workers. They do this through home visits, child development education, links to community services, and adult education.

Project Overview

As a part of a General Assembly UX immersive design course, I was challenged with a conceptual mini project to gain additional practice on research methods and to translate those research findings into design. I selected a web experience of my choice to define one new feature to add to the product to enhance user experience.

Prince George’s Child Resource Center helps create healthy and nurturing environments for children by supporting their families and educating their caregivers. I was interested in learning what sort of training is needed to become a child care provider in the state of Maryland.

Research Goal: To develop a deep understanding of what one must do to become a child care provider, identify the target demographic’s behavior and journey when registering themselves for mandatory trainings and to understand the successes and failures of the current website.

In this 1.5 week sprint, I collected data through competitive analysis, heuristic analysis, business analysis and I was able to interview 2 child care providers that receive their training through PGCRC and 1 training coordinator employed by PGCRC.

The Challenge
How might we give users (child care providers) the ability to apply their membership discounts to their cart totals on their own?

Understanding The Problem
Users have to contact the resource center every time they want to apply their membership discount at checkout. As of right now, there is no other way for the user to apply their membership discount without assistance from administration.

The Solution
By creating a feature that auto-applies membership discounts for users when logged in, we will achieve higher enrollment stats.